In addition to investing in wine cellars and wine estates, the Portuguese wine industry provides opportunities for investment in alternative forms of wine production. For example, in recent years, the development of wine tourism routes has become popular, where visitors can learn about the wine production process, have tastings and purchase bottles on the spot. Investors can develop such tourist sites, build wine restaurants and hotels, thereby creating entire wine complexes. This allows not only to increase profits, but also to attract more visitors to the region, which contributes to its development and attractiveness. Such an investment contributes not only to the wine industry, but also to the development of tourism in the region, which is an important factor in economic growth.